CONCEPT
Defining the vision for your space.
About Concept
Great design starts with a strong idea. Before a single material is selected or a layout is drawn, the vision needs to be clear — for you, and for everyone involved in bringing it to life.
Concept is a creative direction package that defines the look, feel and identity of your space before any design decisions are made. Through an on-site visit and a deep dive into your venue, your brand and your clientele, we develop two distinct creative directions for you to respond to — giving you clarity, confidence and a solid foundation to build from.
Whether you're starting from scratch or reimagining an existing space, Concept ensures every decision that follows has purpose and direction behind it.
What’s Included
✓ A pre-engagement discovery form to understand your vision and goals
✓ On-site consultation at your Melbourne venue
✓ Two distinct creative concept directions
✓ Mood boards communicating look, feel, colour and material references ✓ Spatial concept ideas to guide layout and atmosphere
✓ A formal in-person presentation of both concepts
✓ A PDF document to keep and share with your team
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Every concept is tailored to your venue, brand and clientele. We explore:
Overall look, feel and atmosphere
Colour palette and material direction
Lighting mood and spatial character
Customer experience and brand alignment
Layout and flow opportunities
How the space should make people feel
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This package is right for you if you:
are planning a new venue or significant redesign
want a clear creative vision before committing to design development
need a document to align your team, investors or stakeholders
have a strong sense of what you don't want but need help defining what you do
want two directions to choose from rather than being locked into one idea
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By the end of this engagement, you'll have:
a clear creative direction for your space
two fully developed concepts to respond to and choose from
mood boards that communicate the vision to anyone involved in the project
confidence to move into design development or material selection
a PDF document you can refer back to throughout the project
INVESTMENT
Every concept engagement is scoped individually based on venue size and complexity. Get in touch to discuss your project and we'll provide a tailored proposal.